it’s The Oatmeal. Here’s the original comic link for those who want to follow him https://theoatmeal.com/comics/reaching_people

@oatmeal is also on Mastodon, tagging him for credit. https://mastodon.social/@oatmeal/109383511262415597

For those who don't know @oatmeal is also on Mastodon now!

I still remember when the idea of "liking" a brand was so cool because I thought "this way I can find friends who have a similar taste". Now they trap the users using their own content, and get paid to host them.